Jul
14
2009

Koreans and the Small Face Phenomenon

Having grown up in the U.S., I have heard on more than one occasion that celebrities possess larger heads compared to those of the general population, the idea being that the larger head will have larger features, which will show better on screen. There is even an episode of Entourage where Turtle proclaims, “The bigger the head, the bigger the star.”

However, in Korea, the exact opposite is true. The smaller your head/face, the more attractive you are.


A picture of Ivy, a Korean celebrity, posing between two fans.
Notice how small her face is compared to that of “normal” people.
(image source)

It is not uncommon for foreigners to be utterly confounded when first met with this phenomenon. “Gosh, your face is so small!” may sound like an inappropriate remark, but it is in fact a high compliment among Koreans.

Online Korean forums are often abuzz with face size discussions. When debating up-and-coming stars, it is not unusual to find comments such as “Her face is so small…she’s so pretty!” or “She’ll never make it because her head is too big.” In 2008, one of the most popular articles on Naver, a Yahoo-like portal, concerned the average Korean face size.

Koreans’ fascination with small faces often delve deep into the celebrity world, with stars with unusually small (and coveted) faces are asked to hold up every-day objects next to their heads…even busting out measuring tapes for proof!


Actress Han Yehseul can cover her entire face with a CD. (image source)


Model/actress Koh Ara’s face is a mere 17cm, or 6.69 inches, long. (image source)

I’m not really sure where the small face phenomenon originated. However, it is widely believed among Koreans that small faces photograph/video well, and that a smaller face will make you look skinner in photos as well. In a culture so obsessed with media and image, it is not difficult to see how this idea established such a strong foothold in the Korean psyche.

The cultural fixation on small faces has even coined a new term: the “V-line.” To Koreans, a small, perfectly oval face is no longer ideal. That oval must be made even smaller to create a V (a pointed chin).

Koreans are so obsessed with small faces that one of the most popular cosmetic surgery procedures involves shaving down one’s cheeks and jawline to undo what mother nature gave you. Take a look at these “before” and “after” photos of actress Park Minyoung:


(image source)

I once read that the jaw-shaving surgery is so in demand because it kills two birds with one stone: your diet is restricted to liquids for a full month after surgery, so you end up losing a lot of weight too!

I’m not sure where I stand on this issue. I think that if the size of your head/face is in proportion with the rest of your body, you should be happy, no? However, the Korean side of me longs to have a small face, because let’s face it – I have a rather large head.

And with that in mind, I have one last question: is it possible to be pretty, or even beautiful, with a large face?

35 Responses to “Koreans and the Small Face Phenomenon”

  • Emily July 14, 2009 at 6:00 am

    Wow I’ve never heard of this! Maybe that’s why my Korean FSIL agreed to marry my brother – he has a really small head for his body. :P

    Personally, I think that people look best when their heads are in proportion with the rest of their bodies but I’ve never really given this much thought. Maybe I’ll change my opinion after some more observation.

  • Geek in Heels July 14, 2009 at 2:23 pm

    I never really considered face size to be so important either, until I started hanging out with more Koreans, watching more Korean shows, and reading more Korean websites. Some people have actually straight-out told me that I would be prettier if my head was smaller.

    Cosmetic surgery has become so rampant in Korea that Asian blepharoplasty (the double eyelid surgery) is almost considered a rite of passage for young women. I think that pretty soon, the big-eyed, small-faced look will become so exaggerated that girls will not look human anymore. Case in point:

    + makeup and hair =

  • FB @ FabulouslyBroke.com July 14, 2009 at 8:55 pm

    It’s so that they look more childlike, but DAMN that is some screwed up ish to get your JAW shaved down just for “beauty”

  • Two Wishes July 15, 2009 at 5:07 am

    On the one hand, the big-eyed small-jawed baby look seems to be a universal measure of an attractive female. But the emphasis on an actual small head — or countries that believe well-fed is beautiful as opposed to the Western norm of thinness, or whatever — just goes to show how arbitrary these cultural beauty standards can be. Sad that we women (and increasingly, men) beat ourselves up so much over something that arbitrary.

  • Chammas August 25, 2009 at 7:23 pm

    Interesting. I lived in Seoul when I was a teenager, I got some interesting comments on the way I looked. I was told on several occasions that I had big eyes like an alien. I was told it was a good thing, but I thought it was strange. Like the comment before me every culture has their idea of what beauty is. It’s just unfortunate that beauty tends to be something that has to be surgically created.

  • THE TRUTH November 5, 2009 at 8:42 pm

    look, let’s all face the simple TRUTH. They want to look more WHITE. It is pitiful and shameful! Please, everyone, let’s all love ourselves!

  • Girl December 13, 2009 at 2:48 pm

    The other day, my Korean friend randomly brought up how small my face was. I didn’t really get it –I thought being able to cover your face with one hand was kind of freaky. But now I get this bizarre trend.

    Ick, it’s a shame some people go through all that surgery and pain and such just for beauty. >n<
    I mean…is it really worth it? Soon everyone is going to look like carbon copies…

  • j December 15, 2009 at 7:24 am

    this thanksgiving i went to go see my boyfriends family (he is korean) and i thought it was so rude that his aunt kept staring at me and asking me why my face was so small but now i realize that -maybe- it was a compliment

  • Nizram February 26, 2010 at 3:54 pm

    Their life and their choices. A lot of people have plastic surgery these days and if they think that having it improves their looks and make them happier, then so be it.

  • Chloe March 23, 2010 at 7:59 am

    I have a very small face, even though I am short. And I’m very self conscious about it, I feel like a look like a child, and I feel like I can’t be pretty with a small face! Haha, so I’m the complete opposite! But at least Koreans would think I was pretty!

  • Kira March 24, 2010 at 9:52 pm

    I think it’s a waste. Many are pretty before surgery, and end up looking like one out of an army of robots afterward. No offense, but they are all starting to look a like.

  • thirteen May 6, 2010 at 1:21 pm

    i think they are pretty much already looking alike…so freaky.look at SNSD, they are so same!

  • kumb June 18, 2010 at 5:20 pm

    there is a difference between small head and small face, which is it? A face area is the distance from your eye brows to your bottom lip. Here is an example of a small face http://cdn.holytaco.com/www/sites/default/files/photo/d3/8194/Why-Small-Face_500x500.jpg

  • Badger July 17, 2010 at 8:22 pm

    I’m American & I didn’t even notice big faces were what was popular. D:
    I always preferred the smaller faces.

  • Talia July 27, 2010 at 11:59 pm

    I just returned from a fantastic summer abroad in Japan. I noticed this small face trend carries true there too. In the US I’ve always been somewhat self-conscious about my small face, but I never really thought about it much. Then I arrived in Japan and my school friends commented on it much to my chagrin. They meant it as a compliment, they told me.

    After an interlude away from home I’m intrigued by the beauty standard differences, and how they’re affecting me and my own considerations. As other posters have pointed out, it’s interesting to consider how our ideas about aesthetics change. I’m reminded of many painting I saw in an art history class in which the subjects were large, wide woman. At the time these woman were held as the model of feminine beauty.

    What do you think has influenced our cultures in the twenty first century in both Asia and the Western world to focus on things like huge eyes?

  • Mayla Nee August 17, 2010 at 9:56 pm

    I don't think this is about looking more white. White people tan, even at the risk of getting cancer, get lip injections, and butt implants but yet no one accusing them of wanting to be black. They also get cheek implants, face injections (for a fuller face), nose jobs for button noses, get their hair flatten bone straight, and diet themselves to be super skinny but yet no one accuses them of wanting to be Asian.

    For the most part, Beauty is based on rarity. White people with tan skins, round butts, and full lips are called beautiful because those features are rare to their race. White women with high cheekbones, sculpted faces, button noses, and petite shapes are considered beautiful too because those features are rare to their race too. Think about it! Common, white traits such as pale skin, large hooked noses, beady eyes, thin lips, shapeless faces (why do you think they get cheek implants & face injections), and flat butts aren't like by Whites let alone any other race.

    Koreans obsess with double eye lids and v faces because they are somewhat rare in their society. Sure there are some Asians who are born with double eye lids and v-faces but its very rare for them to be born with both. Hence, its rarity. And movie stars always want to seem so different than the average woman. So they get plastic surgery to align themselves with these rare features. It's the same story in Korea, as it is in the US with an unnatural amount of tanned, button nosed, full lipped, high cheek boned, and petite White women famous in Hollywood.

    So looking "prettier" isn't always based on "looking white." Taylor Swift's small eyes doesn't make her less white. But more so universal beauty markers which are big eyes, petite symmetrical faces (for women), small noses, clear skin and full lips. This is what beautiful women of all races have. White people aren't the only ones who have the best traits, but since they control the media; it only seems like they do.

    I don't like plastic surgery. I hate the idea of risking your life to adhere to a standard of beauty. Or to be "famous." Yeah, some people are born beautiful and it does seem unfair. In that way, plastic surgery is seen as leveling the playing field for average to ugly people. But there are people who are born rich, but there is still no excuse for a poor person to rob a bank. There are people who are naturally smart but there is still no excuse for dumb kids to cheat on a test. There are people who are naturally athletic but there is still no excuse for the non-athlete to take steroids. I just wish people would make do with what they got and work on their spirits, not their faces.

    Anyone can be famous.
    Fame is cheap.fame is easy.Fame is fleeting.
    But try achieving greatness.
    Greatness is hard.Greatness is lonely. Greatness is work.Greatness is humbling.
    Greatness is a responsibility and greatness lasts forever.
    You don’t want greatness… do you?

  • Macel Seineke October 10, 2010 at 6:18 pm

    HAHA; they all want to look more caucasian. What a loser race. have some pride of your features.

  • tnzteukie October 28, 2010 at 12:47 am

    LOL it doesnt mean u will look preety if you have small face and big eyes
    ..-______-
    u have to be a lil preety :P P
    like the girl on the page
    and i also think boy/girl with small face are cute and ……. damn cute !!!!
    I SAY OwO

  • macel seineke is a 'tard November 6, 2010 at 12:41 am

    The loser here is you macel seineke. You're a disgrace to your own race. go die.

  • macel seineke is a 'tard November 6, 2010 at 12:44 am

    and anyway there are asians already born with small pretty faces so it's not even just a white thing. wtf loads of white people I see have big ugly faces ayway. not to mention no damn lips and weird noses.

  • Kshin November 13, 2010 at 10:13 am

    I am a korean guy, and althought I have been complimented on being handsome and all that bs and I think I have The biggest face in the world… it sucks especially being asian

  • LAguy December 17, 2010 at 4:09 pm

    Jude law, george clooney,ben affleck ,leo decaprio, angelina jolie,kelly ripa,nic cage,
    andrew aggasi,sarah palin,jenn lopez,50 cent, kelsey grammer,kelly ozborne, christina ricci,cedric entertainer,
    dolf lundgren,,matt mcconaughy,julia louie dyfrus, sarah jessica parker,
    are just few examples of celebrities with big heads.

  • 슬미래 December 18, 2010 at 2:03 am

    I never noticed I had such a small face before. I just held up a cd to my face and it covered my face. I did think it was prettier to have a smaller face than a large one, it helps a person look younger. Though there is no reason to go all out and get jaw surgery. Who cares if your face is big or not: nobody. Prooves that we are our worst critic.
    Small faces usually have small features to accompany them also, other than eyes. Usually the lips and nose are petite and the eyes are at least a bit bigger than average. Almost every ulzzang has a small face, so you can google that and there is a small face.

  • anony August 15, 2011 at 1:04 am

    It’s disappointing how people on here assume all Asians look the same, all Europeans looks the same, all Africans look the same – etc. Not every european or asian or african person looks the same as everyone else in their race. It all depends on your genes, like lots of europeans have natural button noses, or thick lips, and how lots of asians usually gain double eyelids further in life, and how some africans have flat butts or thin lips.

    It’s all about possessing what you yourself don’t have, not what your ethnicity doesn’t have.

  • drewlang September 17, 2011 at 10:13 pm

    well looking at the pictures above. The actress Han Yehseul isn’t pretty at all and she has a small face.

    I’ve seen girls with big faces who are beautiful. Just because you have a small face doesn’t mean you are beautiful. You need great features as well!

  • Jing November 1, 2011 at 4:52 pm

    There are ways using makeup to make your face look smaller. Why go under the knife to totally ulter what God gave you?? Its just outrageous. But that is just my own oppinon.

    I have medium sized head and sometimes use makeup (it works) to make my face look more narrower. bleh anyway.

    Interesting post :)

  • Stefani December 9, 2011 at 2:48 am

    hey, I thinks those measumerents are wrong
    well.. my hole face is 18 cm, from the up of my head front to my chin
    and thats pretty normal here in latinamerica…
    i mean sorry :/ but this problem of the “big face” is just for the asian people, or only in korea i dont know
    but I cant beliebe Park Minyoung was that before D:

  • Krasnavin January 5, 2012 at 1:14 am

    Simply having a small head or face doesn’t add up to beauty. There are many people in South Asia (India, Bangladesh, etc) who have that trait
    but most would not be considered anywhere near handsome or pretty in Korea, Japan or the US. All facial and head factors need to come into play for star qualities.

  • Rennard January 7, 2012 at 1:37 am

    My head is around 24 cms … I know, its incredibly big! I’m seriously thinking in getting a jaw shaving surgery, cause it can make my face a good 2 cm smaller. Still big but not as gigantic. It sucks cause because of my big face I dont have luck with girls, and I suffer so much because of it.

  • Philippa January 18, 2012 at 1:05 pm

    Im really confused – One person told me that a small face is the width of a persons face (so huge, sticking out cheek bones were bad)
    another person said it was the ratio of face to head (so a small head and big face would be good)
    and this says a small face is good… also, does the face constitute eyes to mouth being small (so their is a lot of forehead and chin?) or does it include forehead and cheeks, so basically your hairline is low and you have a small chin?

    I personally dont notice ANY of these things when I look at a person tho… haha

  • Jackie February 28, 2012 at 4:16 am

    in case y’all didn’t know… asia’s plastic surgery boom didn’t just happen because of their own will…
    it all happened because of the caucasian surgeons who went there in early 20th century.
    What happened was the surgeons would tell the asian locals that their face is “not right” because of their small eyes, strong cheek bones, etc. and performed surgery on their face so that it meets the western standard of beauty.
    you can’t blame it all on the asians. we’re behind in from history.

  • Victoria March 6, 2012 at 11:04 pm

    My face is 17 cm long and my head is fairly small. I am of Chinese descent and I realllly wish my head and face were a little bit bigger :( the reason for this is that my shoulders are quite broad and it is disproportionate from my head and face size. God, I look like a triangle. Ideals of beauty are perceived differently in other cultures but I think that it doesn’t matter if your face is small or large, as long as everything is more or less proportionate, Olivia Wilde for example has a fairly prominent jaw line, but she’s still drop dead gorgeous! People usually want the opposite of what they were born with -___-

  • Karen March 18, 2012 at 10:20 am

    I visited korea and being caucasian, I dont think they want to look white. In the US, Im considered highly attractive and asked if Im a model. In korea, they don’t even look at me and have been told there that my face is too boney or structured. So I think they want the small face because its completely different from a caucasian face which has cheekbones and jawline, they are erasing these these features and thus making them less caucasoid. I used to think that asians did it to look white but when you actually go there and experience the culture, they are not attracted to me caucasian wise. They tell me I look like the actress megan fox but that they’re not attracted to that look. Interesting how cultures are so different. I am embarrassed for my own stereotypes and ignorance of not only asians and other races for thinking they all want to look like me… when in fact, being in those countries, they aren’t even attracted to me.

    In the US, I have people running into cars and ditches staring at me, in asia, its a completely different world, I feel ugly there as an American.

  • Amy April 5, 2012 at 7:40 pm

    A small face does not necessarily mean it’s small, it’s to do with how large your eyes are etc as well. When I go to japan to visit my family, I get told that my face is small. It’s actually not that small, but I have large eyes so it gives of an illusion of me having a ‘small’ face.

  • Koreans are dimented April 23, 2012 at 3:47 pm

    Koreans shouldn’t be worried about their jaw size. Chinese are ugly, they need their jaw shaved.

    Koreans should be more worried about their chin length. They have long chins and they get that shaved lol



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