Our favorite Swedish furniture establishment IKEA has just released a cookbook titled “Hembakat är Bäst,” or “Homemade is Best.” Following the company’s minimalist yet fun philosophy and assemble-it-yourself attitude, almost all the photographs in the book are of the finished product’s ingredients.
LOVE IT.
Not to mention, photographer Carl Kleiner did a heckuva job composing and capturing each shot.
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Via The Daily What.
3 Responses to “IKEA: Homemade is Best [Food Photography]”
DUDE, I love this!!! Do you know how much it costs? We move to a bigger apartment (not hard to be bigger, we live in a studio) in November, and I reallllly want to go to IKEA to pick up some things. The closest IKEA is unfortunately 5 hours away though – super lame!!!
How are you feeling?? Hope it's not super hot by you… that would make being magnificently pregnant even HARDER.
Haha! I love this! Yet another clever concept from IKEA. I wonder how the book features recipes, from start (the nuts and bolts) to the final presentation…
Those are so beautiful! I want to hang them on my kitchen wall.