Jun 25, 2011  •  In Korean, Marketing/Advertising

Tesco Homeplus Korean Virtual Store

I am loving this video about how a Korean grocery store chain successfully brought its store to customers during their commute.

How is it different from having just an online store? Seeing the items in front of you, in life-size, full-color photos that are brightly and attractively displayed not only reminds us of items we may have forgotten, it also makes us consider products that we *might* want or need (ie, impulse shopping)…which is a lot more difficult to accomplish with online/mobile shopping alone.

Via Reddit.

One Response to “Tesco Homeplus Korean Virtual Store”

  1. greenellephant:

    wow. thanks for this posting. it’s so relevant to what we have been trying to do! totally motivated my day!

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