May 19, 2013  •  In Books, Entertainment, Geek, Marketing/Advertising

Game of Brands: The Game of Thrones Houses as Modern Corporations

Stock photo website Shutterstock has followed the steps of other brilliant marketing campaigns that have used their products in advertisements to appeal to the geek crowd.

Taking advantage of today’s popularity of George R.R. Martin’s A Song of Fire and Ice novels — as well as the Game of Thrones television show! — they have taken six of the Great Houses of Westeros, took into account their strengths and cultures, and transformed them into modern corporations with their own distinct brandings.

What’s more, they did this using stock photographs from its extensive database. :-)

Take a look below — I’m especially loving Air Targaryen! (But then again, I may be biased because Daenerys is my favorite character from the series.)

Arryn Communications

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Baratheon Security

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Greyjoy Cruises

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Lannister Investment Group

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Stark Outfitters

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Air Targaryen

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Don’t you think more companies should take a cue from Shutterstock while promoting their ideas and products? After all, which other group has as much clout as geeks and die-hard fanatics when it comes to spreading ideas through the web? ;-)

Be sure to check out Shutterstock’s original blog post to read more about this project, learn how they arrived at each modern-day equivalent, and see the original stock photos!

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