May 19, 2013  •  In Books, Entertainment, Geek, Marketing/Advertising

Game of Brands: The Game of Thrones Houses as Modern Corporations

Stock photo website Shutterstock has followed the steps of other brilliant marketing campaigns that have used their products in advertisements to appeal to the geek crowd. Taking advantage of today’s popularity of George R.R. Martin’s A Song of Fire and Ice novels — as well as the Game of Thrones television show! — they have taken six of the Great Houses […]

Apr 20, 2013  •  In Beauty, Marketing/Advertising, Personal

It’s All About Perception [Real Beauty]

There’s a good chance you’ve already seen Dove’s viral video campaign “Dove Real Beauty Sketches,” but I figure it’s worth a mention on this blog because I love the message behind it: Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world […]