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The Pepsi Logo vs The Coca-Cola Logo…Updated

Last week I wrote a post titled The Importance of a Consistent Brand which focused on a popular Pepsi vs Coca-Cola chart that was being circulated on the web. Brand New today cleared some misconceptions about the Coca-Cola logo, and stated that the popular chart  is, in fact, inaccurate. Looking at the updated chart, there have been some changes in the Coca-Cola logo...

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Information Is Beautiful

Gizmodo just featured an image from the upcoming book The Visual Miscellaneum: A Colorful Guide To The World’s Most Consequential Trivia. As a lover of design, data collection, charts, and graphs, data visualization is right up my alley. I was delighted to discover that there exists a corresponding blog called Information Is Beautiful. Unfortunately, the blog is still fairly new and so only houses 13 posts - not nearly enough to quench this geek's unsatisable thirst for knowledge. However, I have no doubt that the blog will blow up very soon...

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Squarespace: SEO Gods?

I don't know how they do it, but Squarespace never ceases to amaze me when it comes to SEO. Before switching over in September '08, I hosted my blog on WordPress which seemed to be the de facto standard for serious bloggers. After befriending some internet marketers, I read up on numerous articles, blogs, and e-books on how to best optimize my blog for search engines - essentially, how to "trick" Google into placing my posts at the top of targeted search queries. I re-worded my titles and posts. I tried my best to utilize meta tags and keywords to my best advantage. I installed numerous SEO plugins. It wasn't all for naught. I saw some improvement in traffic; I'll grant you that. However,...

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