Last night I read about a new marketing trend called "unbranding," where luxury houses allegedly send out their competitor's products to keep their own brands from being associated with celebrities who don't match their brands' carefully-crafted images. Unsurprisingly, they used Jersey Shore's Snooki as an example; Snooki was originally known to have carried around a Coach bag everywhere but now seems to have gone on to various other designer brands. Not because she is earning more money and able to afford these new purses, nor because publicists and PR staff are sending her free swag to hawk, but because luxury houses are sending her each others' bags in an attempt to disassociate themselves from the train wreck! I don't think I have ever...
Continue readingI'm loving the idea behind these ads for Pilot's Extra-Fine ballpoint pens! See Flavorwire for more from this series by Grey Agency of Barcelona. Via Boing Boing. ...
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Although this ad campaign is a few years old, I love the brilliance and simplicity of the ads. Seeing the simple shapes casting creative shadows, we are reminded that it is our imagination that keeps Lego blocks alive, and that we are capable of building anything. Via Bit Rebels. ...
Continue readingI wish I knew someone who works at Tamiya, the Japanese model-kit company, so they'd give me one of their business cards! At first glance the "cards" look like fancy stencilwork. However, once you break the letters from the frame and snap them together, you can either end up with a Formula One car, a warship, or a fighter-plane. The downside? Once the recipient has disassembled your card to make the model, he/she will no longer have your contact details. Oops. These cards sure bring me down memory lane, as I loved toy model kits as a child. I never even bothered with the expensive kits, because to me, the joy was in the assembly. Once the robot/aircraft/ship/car was assembled, I usually just ended up...
Continue readingI love the concept behind the "Blank Canvases" campaign for the AMEX Zync card! By encouraging consumers to seek out blank canvases and fill these canvases with their lives (which amount to endless possibilities), the ads evoke both inspiration and emotional attachment — both of which are vital elements in great advertising campaigns. Check out the commercials below, each featuring music from different artists. Via NOTCOT. ...
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