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Art/Design, Cute, Information, Marketing/Advertising

Animals on the Underground

Jul 05. 2010

In 1988, illustrator Paul Middlewick was staring at a map of the London Underground on his daily commute home from work when he "saw" an elephant among the lines, stations, and symbols — similar to how the ancients discovered constellations in the night sky. Since then, the elephant has been joined by 33 other animals in a collection called Animals on the Underground. Batstation nickname: Highgate Puppy (dog)station nickname: Colliers Wood Catstation nickname: Queen's Park Puppy (hound)station nickname: Hounslow Central Cockerelstation nickname: Cockfosters Ravenstation nickname: Ravenscourt Park Dogstation nickname: Barking Reindeerstation nickname: Caledonian Road Elephantstation nickname: Elephant & Castle Baby Rhinostation nickname: Kenton Emustation nickname: High Barnet Rhinostation nickname: Hornchurch Angel Fishstation nickname: Angel Sealstation nickname: Finsbury Park Flamingostation nickname: Rotherhithe Snailstation nickname: Mudchute Goosestation nickname: Canada Water Stagstation nickname: Richmond Hawkstation nickname: Goldhawk Road Tortoisestation nickname: Oval Houndstation nickname: Hounslow...

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Marketing/Advertising, NYC, Sports

T-Minus 12 Days, or #NY <3 LeBron

Jun 18. 2010

Twelve-year-old twins Corey and Jason Grant are so desperate to bring NBA star LeBron James to New York that they have launched the #NY <3 LeBron campaign. With the help of their parents and adult friends who work in marketing, Corey and Jason helped create a way for fans to show their love for James online and in real life. Supporters of the movement can head on over to nyHeartLeBron.com which showcases a giant counter next to a clickable @NY <3 LeBron button. You can also make the counter go up by tweeting the hashtag #NY<3LEBRON...

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Information, Marketing/Advertising, Movies

The ‘Paranormal’ Media Maven

Nov 07. 2009

Paramount's $15,000 horror flick Paranormal Activity may be the most successful movie ever to propel itself to phenom status via the use of social media and web interactivity. Beginning with its humble origins, the movie urged fans to "Demand it!" to play at additional locations. The website promised that the film will open nationwide once 1,000,000 "demands" were hit. Social media widgets were easily visible and easily accessible on the website, encouraging and reminding each visitor to tweet, share on Facebook, email, and paste the URL of the site wherever possible. They even had available a snippet of code that can be used on MySpace, website, fan site or blog to help spread the word about the movie. Belong long, Twitter users began...

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