Each of the five cards is meant to invoke and express certain moods and attributes:
|PANTONE 14-0941 TPX Beeswax||Warm, Sincere, Generous|
|PANTONE 16-1452 TPX Firecracker||Cheerful, Dynamic, Tuned In|
|PANTONE 15-3817 TPX Lavender||Insightful, Intuitive, Spiritual|
|PANTONE 18-4039 TPX Regatta||Trustworthy, Noble, Generous|
|PANTONE 15-4825 TPX Blue Curacao||Sensuous, Tender, Inviting|
As far as I can tell, these cards do not offer any benefits that are especially superior than that of your run-of-the-mill credit card. Thus I can only conclude that not too many consumers aside from fans of the color superhouse will be tempted to apply for these cards.
That being said, I love the colorful yet minimalistic look of the cards. And being a slave to the Pantone color system, I wouldn’t mind paying homage to the company if I haven’t sworn off new credit cards.