I used to work in marketing, so seeing this kind of stuff fascinates me. In this video, Matt Rosenman rebrands the ubiquitous Snickers bar so that it may appeal to five different target audiences: fitness folks. crunchy crowd, diet-conscious, parents, and those seeking energy bars.

It’s honestly impressive how changing the wrapper can the entire personality of a chocolate bar. Nothing inside the bar has changed — no ingredients added or subtracted. But just by highlighting certain aspects of the bar, by using certain colors and fonts, he is able to make it almost seem like an entirely different item.

(Companies get away with doing this all the time too, just look at all the “made for women” items out there. Or the “for period pain” or “for cold and flu” painkillers that have the same ingredients as regular painkillers.)

Do you find any of these rebranded Snickers bars appealing? It really makes you think about the power of marketing, doesn’t it?