Two of the most recognizable logos in N. America have announced drastic facelifts. First up is Pepsi. The new Pepsi logo will be skewed in order to resemble a smile: Pepsi, Diet Pepsi, and Pepsi Max will have different variations of the smile. According to AdAge, "a 'smile' will characterise brand Pepsi, while a 'grin' is used for Diet Pepsi and a 'laugh' is used for Pepsi Max." Over the next three years, Pepsi plans on spending $1.2 billion to change everything about its brands - their looks, packaging, and merchandising. As if that wasn't enough, Mountain Dew will be rebranded Mtn Dew (perhaps to appeal to the younger, texting crowd?): My thoughts on Pepsi's rebranding: I don't like it. Last summer, Coca Cola underwent a redesign...