I have various Google Alerts set up for my name, my aliases, and their variations. About 50% of the time the alerts have nothing to do with me, but the other half can get pretty interesting. Most of the time I'll be flattered that someone chose to link to me, or find my stuff beneficial to their needs. I'll even saunter over to their sites to give a note of thanks, and I've made several online friends through this process. Once in a while I'll even find people trash-talking me, and while that used to bother me it no longer does — I think it's amusing that they don't have the guts to do that to my face (or on a...