Last night I read about a new marketing trend called "unbranding," where luxury houses allegedly send out their competitor's products to keep their own brands from being associated with celebrities who don't match their brands' carefully-crafted images.
Unsurprisingly, they used Jersey Shore's Snooki as an example; Snooki was originally known to have carried around a Coach bag everywhere but now seems to have gone on to various other designer brands. Not because she is earning more money and able to afford these new purses, nor because publicists and PR staff are sending her free swag to hawk, but because luxury houses are sending her each others' bags in an attempt to disassociate themselves from the train wreck!
I don't think I have ever...
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