In my last post, I talked about the power of a typeface and the impact it can have on your audience. Today, I will discuss the role and proper usage of fonts in web design. Let's start with the basics. Fonts can be divided into two categories: serif and sans serif. To put it simply, serif fonts have little tails at each character's points, while sans serif fonts do not have these extra marks ("sans" is the French word for "without"). Here, you can see a serif font (Georgia) next to a sans serif font (Verdana): Believe it or not, there has been much research and debate on the two type categories, but the general consensus seems to indicate: When viewing the document on-screen, sans serif fonts are easier...