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The Importance of a Persistent Brand

You gotta feel bad for Pepsi. Their re-branding campaign, which - at $1.2 billion - is probably one of the most expensive in American history, has been met with unenthusiastic reviews and perplexed consumers. If you remember, this blogger has disapproved of it as well. I was forced to revisit my thoughts on the Pepsi vs Coke debate - at least from a branding perspective - when Designer Daily posted this handy, says-it-all chart: Is it not surprising that Coca-Cola holds a more persistent and stable image in Americans' minds? It is too bad, because I really do prefer the taste of Pepsi over Coke....

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Snap Frames

Oh Polaroid, why did you have to discontinue your iconic instant film? You have left us consumers to hoard leftover supplies, and forced us to purchase overpriced film from eBay sellers who are taking advantage of the economics of supply and demand. (And no, the PoGo is not a sufficient substitute.) However, there are alternatives to our favorite pastime film format. There are the numerous Photoshop actions/filters available out there on the web (here is one), and now, there are photo frames to emulate Polaroids as well! Snap Frames, constructed of molded white plastic with a dry erase surface, can hold any photo or image for your viewing pleasure. And at $22.50 for a pack of 9, they won't break the bank either! Thus...

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