You gotta feel bad for Pepsi. Their re-branding campaign, which – at $1.2 billion – is probably one of the most expensive in American history, has been met with unenthusiastic reviews and perplexed consumers.
If you remember, this blogger has disapproved of it as well.
I was forced to revisit my thoughts on the Pepsi vs Coke debate – at least from a branding perspective – when Designer Daily posted this handy, says-it-all chart:
Is it not surprising that Coca-Cola holds a more persistent and stable image in Americans’ minds?
It is too bad, because I really do prefer the taste of Pepsi over Coke.