to top

Brand Associations [Unbranding]

Last night I read about a new marketing trend called "unbranding," where luxury houses allegedly send out their competitor's products to keep their own brands from being associated with celebrities who don't match their brands' carefully-crafted images. Unsurprisingly, they used Jersey Shore's Snooki as an example; Snooki was originally known to have carried around a Coach bag everywhere but now seems to have gone on to various other designer brands. Not because she is earning more money and able to afford these new purses, nor because publicists and PR staff are sending her free swag to hawk, but because luxury houses are sending her each others' bags in an attempt to disassociate themselves from the train wreck! I don't think I have ever...

Continue reading

Asian Emoticon Stamp

J likes to tease me and call me a "twinkie" (yellow on the outside, white on the inside) because I'm not too familiar with the Asian culture. Sure, I like to pretend — and write about it on this blog — but the truth of the matter is that I routinely research and triple-check my facts before writing anything Asian/Korean-related on here. One of the many trends I still have trouble deciphering are Asian emoticons. After a bit of head-scratching, I was able to figure out simple ones like ^_^ (happy face) and ^_~ (wink), but more often than not I can't make sense of what the heck my friends are trying to convey when they use Asian emoticons in their...

Continue reading

The New Generation of Sticker Pictures

I'm sure my Asian readers will be more familiar with the sticker picture phenomenon that was so popular in the late 1990s to early 2000s. My friends and I always took sticker pictures when we got together, and traded them among ourselves like baseball cards. It was always fun to find a familiar face on someone's sticker picture collection, to exclaim, "I didn't know you know _____!" I used to collect all my sticker pictures in my planner, which I personalized and made pretty with tons of stickers and colored pens (decorating planners was another trend back then). Here's just one page out of the dozens I had in my planner: Slowly, the sticker picture fad died out and was soon replaced with...

Continue reading