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Got PMS? New Milk Ads May or May Not Be Offensive

The California Milk Processor Board along with ad agency Goodby, Silverstein & Partners have launched a new "Got Milk?" ad campaign touting the benefits of the white stuff in reducing the symptoms of PMS. The problem? Many women — as well as men! — are finding the ads humorless and offensive. Take a look: As someone who suffers from severe PMS (and pregnancy is like 10 straight months of PMS!), I'm not quite sure what to think about these ads. I can see the humor in them, but I can also understand how they can rub you the wrong way. What do you think of these ads? Are you rolling your eyes and assuming that the campaign team consists of all men? Or do you think...

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Approaching Toddlerhood, and 24 Weeks

Remember how I said that we were working on transitioning Claire from 3 naps down to 2? She continued to hover back and forth between 2 and 3 naps for over a month. But in the end, it took a traumatic visit to the pediatrician's office to officially push her over to the 2 nap schedule. The lengths of her naps are still inconsistent, lasting anywhere from 30 minutes to 1 hour and 15 minutes. Her nighttime sleep has still yet to return to her pre-teething days and so she will wake up at least once per night more often than sleep all the way through. But now that she is able to stay awake for up to 3 and a half hours...

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