What do you guys think of Yahoo!’s new logo?

Just in case you weren’t aware, this new logo was revealed after a 30 Days of Change campaign which announced the internet giant’s plans for a new logo and built anticipation by showcasing a different logo every day for — you guessed it — 30 days.

30 Days of Change expectedly received tons of press, and while the buzz died down after the first few days, it definitely got people to talk about Yahoo! again — an achievement in itself according to those who dismiss Yahoo! as a “dying” company.

The campaign also may have been designed as a preemptive warning to the millions of users who visit Yahoo! every day so that the new logo does not come as a complete shock.

But was the buildup — and the expectations that grew along with it — worth it?