I haven’t featured anything logo-inspired in a while, so when I came across this in my Twitter feed, I knew I’d have to share it. 😉

Having worked with branding at a previous job, I can be a bit of a logo nerd; as such, I already knew most of these hidden messages nestled within the logos. But revisiting good design is always a great way to instill and inspire, not to mention the “zOmg that’s so coo!” factor behind some of these ideas!

1.  Sony VAIO

If you divide the word “VAIO” in half, you can see that the first two letters represent an analog symbol, while the last two are binary. Pretty neat, huh?

2.  Baskin Robbins

This one’s more common-knowledge than the rest. The part of the logo that is highlighted in pink is the number 31, which is the number of flavors the ice cream chain famously offers.

3.  Northwest Airlines

This logo has two hidden messages: the first is that you can see both an N and a W within the negative space. The second is harder to spot, but it’s pretty cool when you notice it — the triangle in the circle also serves as an arrow that points northwest.