Jul 14, 2010  •  In Art/Design, Marketing/Advertising

Amex Zync Blank Canvases [Clever Advertising]

I love the concept behind the “Blank Canvases” campaign for the AMEX Zync card!

By encouraging consumers to seek out blank canvases and fill these canvases with their lives (which amount to endless possibilities), the ads evoke both inspiration and emotional attachment — both of which are vital elements in great advertising campaigns.

Check out the commercials below, each featuring music from different artists.


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