Fast food giant McDonald's — or more specifically, their advertising firm Leo Burnett — is on a roll with this new campaign of clever billboards! Earlier this week I had featured the "M" sundial billboard, and today I bring to you the cracking breakfast egg, which was recently installed across from Wrigley Field in Chicago. Now, I'm sure that most passerbys would not give a second glance to a giant elevated egg. I, for one, know that I would probably pass it off as another kooky art installment. But what most people would not notice is this: The egg starts cracking during the wee hours of the morning. By the time breakfast rolls around, the egg is fully hatched with the words "Fresh Eggs Daily"...

Ever since coming home with the new baby, I haven't been able to delve into my 1,000+ Google Reader subscriptions and I feel no guilt or qualms about it as I normally would have. (And I plan on cutting back on my number of subscriptions in the near future so that I don't drive myself crazy!) But last night, as I re-started my browser, this particular item jumped out at me and I can't help but share it now with my readers...