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Color Association

One of my favorite blogs, ColourLovers, posted an entry today titled "The Colors of Global Brand Identities." As a self-confessed color freak, I naturally found the post utterly titillating and delightful. Some of the color palettes were immediately recognizable: If someone had blocked the titles of the above and asked me to name the brand associated with each palette, I would've been able to answer immediately. Others were not so obvious, and I must admit that I was disappointed with myself to not be able to recognize them at first glace: I was especially bummed to not recognize this instantly: How many times do I access Google's main page and use its applications every day? Heck I go to their office so much that people...

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Fonts & Web Design

In my last post, I talked about the power of a typeface and the impact it can have on your audience. Today, I will discuss the role and proper usage of fonts in web design. Let's start with the basics. Fonts can be divided into two categories: serif and sans serif. To put it simply, serif fonts have little tails at each character's points, while sans serif fonts do not have these extra marks ("sans" is the French word for "without"). Here, you can see a serif font (Georgia) next to a sans serif font (Verdana): Believe it or not, there has been much research and debate on the two type categories, but the general consensus seems to indicate: When viewing the document on-screen, sans serif fonts are easier...

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Murder at the Met

A couple of weekends ago, 14 friends and I gathered to try our hand at Murder at the Met scavenger hunt, hosted by Watson Adventures. For those who are not familiar with Watson Adventures, they stage scavenger hunts in cities across the U.S. Some of the NYC hunts include The Gangsters' New York, The Ghosts of Greenwich Village, and The Wax Attacks (held at Madame Tussauds). Most of the hunts are targeted for adults (meaning the questions can be tricky/complex...

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