to top

“Guerilla Classrooms” Ad Campaign

In an effort to encourage parents to get involved in their children's learning, advertising agency Cramer-Krasselt has teamed up with COA Youth & Family Centers to set up interactive displays — dubbed "Guerilla Classrooms" — around the city of Milwaukee. AdAge explains: To promote parent-child interaction in fun ways, Cramer-Krasselt has set up large puzzles, word searches, mazes, books and rulers, sign-language translators, around-the-world basketball courts and a visual sound wave wall. Each display is designed to teach "real-world" applications of math, science, geography and reading. Take a look at some of the displays below. I love them! The ultimate aim of this campaign is to raise awareness of the positive impact parents' involvement can have on their child's education. I wouldn't be surprised if parents, as well...

Continue reading

Tesco Homeplus Korean Virtual Store

I am loving this video about how a Korean grocery store chain successfully brought its store to customers during their commute. How is it different from having just an online store? Seeing the items in front of you, in life-size, full-color photos that are brightly and attractively displayed not only reminds us of items we may have forgotten, it also makes us consider products that we *might* want or need (ie, impulse shopping)...

Continue reading

My Mother’s Birth Story, Abridged

It is no secret that my father loves his two daughters and openly tells people over and over again how having two girls has taught him to be more sensitive, more responsible, and a better man in general. And as it was with Claire, it was he who was the happiest to hear the news that we are expecting another girl. However, I know that this was not always the case. I know that having lived most of his life in Korea — formerly a strongly patriarchal society — he must have had bouts of disappointment at not having sired a boy. (Surveys now show that for the first time in Korean society, parents prefer to have girls over boys. This is a...

Continue reading

Lytro: The Camera That Lets You Shoot Now and Focus Later

In the past couple of days, the tech and photography world has been abuzz with news of Lytro, the focus-free camera that promises to change how you take pictures forever. Lytro is the brainchild of a young Stanford Ph.D named Ren Ng. While the technology has existed since the mid-90s, Dr. Ng was able to take his award-winning dissertation research to adapt the imaging technique — "light field," which once meant some 100 cameras in a room — for consumer use. The basic premise of Lytro's technology is such: the camera captures every ray of light, deflecting off every object at every angle, in any given image. Where traditional camera lenses "simply add up all the light rays and record them as a single amount...

Continue reading