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“Guerilla Classrooms” Ad Campaign

In an effort to encourage parents to get involved in their children's learning, advertising agency Cramer-Krasselt has teamed up with COA Youth & Family Centers to set up interactive displays — dubbed "Guerilla Classrooms" — around the city of Milwaukee. AdAge explains: To promote parent-child interaction in fun ways, Cramer-Krasselt has set up large puzzles, word searches, mazes, books and rulers, sign-language translators, around-the-world basketball courts and a visual sound wave wall. Each display is designed to teach "real-world" applications of math, science, geography and reading. Take a look at some of the displays below. I love them! The ultimate aim of this campaign is to raise awareness of the positive impact parents' involvement can have on their child's education. I wouldn't be surprised if parents, as well...

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Tesco Homeplus Korean Virtual Store

I am loving this video about how a Korean grocery store chain successfully brought its store to customers during their commute. How is it different from having just an online store? Seeing the items in front of you, in life-size, full-color photos that are brightly and attractively displayed not only reminds us of items we may have forgotten, it also makes us consider products that we *might* want or need (ie, impulse shopping)...

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