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Guest Post: Branding Your Blog

With some social media experience under my belt (in addition to freelancing work that has led me to some top social media mavens), the topic of blogging and branding your blog has always held a special interest in my heart. In this guest post, reader Kate talks about the importance of branding your blog and chronicles her journey in re-branding. Enjoy! What do you do when your blog isn’t such a good fit for you anymore? I have been wondering about this for a while now. There were many times I would post something and think, "Wow, my blog really has nothing to do with what it's called." Usually I would shrug it off and tell myself it didn't really matter. After...

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“Day Jobs” [Fictional Business Cards]

Designer Fernando Reza has created a limited edition print called "Day Jobs" which features 3.5"x2" business cards for 21 fictional (and geeky) companies. It's printed on cardstock, so you can choose to cut out each business card to fill your (fictional) rolodex. I especially love the designs for the Dharma Initiative, Umbrella Corporation, Wayne Enterprises, Paper Street Soap Co., Massive Dynamic, and the Bluth Company. And I think I would like the one for Dunder Mifflin more if it were updated to (the now-defunct) Dunder Mifflin Infiniti, or Dunder Mifflin Sabre.   What about you? Which ones are your favorites? Via Geekosystem. ...

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Brand Associations [Unbranding]

Last night I read about a new marketing trend called "unbranding," where luxury houses allegedly send out their competitor's products to keep their own brands from being associated with celebrities who don't match their brands' carefully-crafted images. Unsurprisingly, they used Jersey Shore's Snooki as an example; Snooki was originally known to have carried around a Coach bag everywhere but now seems to have gone on to various other designer brands. Not because she is earning more money and able to afford these new purses, nor because publicists and PR staff are sending her free swag to hawk, but because luxury houses are sending her each others' bags in an attempt to disassociate themselves from the train wreck! I don't think I have...

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The Pepsi Logo vs The Coca-Cola Logo…Updated

Last week I wrote a post titled The Importance of a Consistent Brand which focused on a popular Pepsi vs Coca-Cola chart that was being circulated on the web. Brand New today cleared some misconceptions about the Coca-Cola logo, and stated that the popular chart  is, in fact, inaccurate. Looking at the updated chart, there have been some changes in the Coca-Cola logo...

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