The Importance of a Persistent Brand

You gotta feel bad for Pepsi. Their re-branding campaign, which – at $1.2 billion – is probably one of the most expensive in American history, has been met with unenthusiastic reviews and perplexed consumers.

If you remember, this blogger has disapproved of it as well.

I was forced to revisit my thoughts on the Pepsi vs Coke debate – at least from a branding perspective – when Designer Daily posted this handy, says-it-all chart:

Is it not surprising that Coca-Cola holds a more persistent and stable image in Americans’ minds?

It is too bad, because I really do prefer the taste of Pepsi over Coke.

2 Responses to “The Importance of a Persistent Brand”

  1. Oh, I am SO a Coke girl. In Atlanta, everything is Coke – then you have to specify what kind of soft drink you actually want. :)

    You’re right, though – the diagram says it all.

  2. They must be resisting the throwback because they don’t want to look like they are copying Coke? But it’s just getting worse. Throwback is the way to go Pepsi!

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