to top
Art/Design, Korean, Marketing/Advertising

Brilliant Marketing: Sydney International Food Festival

Sep 09. 2009

The new Sydney International Food Festival has released a series of ads that depict various country flags via the use of their national foods. (click to view larger) Australia Brazil France Greece India Italy Japan Korea Lebanon Spain Switzerland Vietnam What a fantastic visual representation of the different cultures that will be represented in the festival! Kudos to the Australian ad agency WHYBIN/TBWA on the great job! I may be biased, but I think the Korea one is the best - don't you agree? Via Ads of the World. ...

Continue reading
Geek in Heels
3 Comments
Marketing/Advertising, Personal, Web

Your Online Persona, Visualized

Aug 19. 2009

Those crazy folks at the MIT Media Lab have created a web application called Personas which maps out your online persona in the form of a stacked bar chart. WHAT IS PERSONAS?Personas is a component of the Metropath(ologies) exhibit, currently on display at the MIT Museum by the Sociable Media Group from the MIT Media Lab. It uses sophisticated natural language processing and the Internet to create a data portrait of one's aggregated online identity. In short, Personas shows you how the Internet sees you. HOW DOES IT WORK?Enter your name, and Personas scours the web for information and attempts to characterize the person - to fit them to a predetermined set of categories that an algorithmic process created from a massive...

Continue reading
Geek in Heels
1 Comment
Art/Design, Infographics, Logos/Branding, Marketing/Advertising

The Pepsi Logo vs The Coca-Cola Logo…Updated

Aug 06. 2009

Last week I wrote a post titled The Importance of a Consistent Brand which focused on a popular Pepsi vs Coca-Cola chart that was being circulated on the web. Brand New today cleared some misconceptions about the Coca-Cola logo, and stated that the popular chart  is, in fact, inaccurate. Looking at the updated chart, there have been some changes in the Coca-Cola logo...

Continue reading
Geek in Heels
0 Comments
Art/Design, Infographics, Logos/Branding, Marketing/Advertising

The Importance of a Persistent Brand

Jul 27. 2009

You gotta feel bad for Pepsi. Their re-branding campaign, which - at $1.2 billion - is probably one of the most expensive in American history, has been met with unenthusiastic reviews and perplexed consumers. If you remember, this blogger has disapproved of it as well. I was forced to revisit my thoughts on the Pepsi vs Coke debate - at least from a branding perspective - when Designer Daily posted this handy, says-it-all chart: Is it not surprising that Coca-Cola holds a more persistent and stable image in Americans' minds? It is too bad, because I really do prefer the taste of Pepsi over Coke....

Continue reading
Geek in Heels
2 Comments
Art/Design, Logos/Branding, Marketing/Advertising

The Other Obama Logos

Dec 14. 2008

Barack Obama's 2008 presidential campaign was one of the most prolific and viral in American history. And never before had a logo been so prominently and massively been used in a presidental election. Designed by Sender LLC in Chicago, the logo consists of an O with the center suggesting a sun rising over fields in the colors of the American flag: Sol Sender, the creative lead in the Obama '08 logo, was recently interviewed about the strategy and process behind the project. You can watch the videos here (and I wholly recommend watching the video for all logo/branding freaks like myself). What I, and LogoDesignLove, found interesting are the other logos that were up for consideration. My two favorites of the bunch that did...

Continue reading
Geek in Heels
0 Comments
Newer Posts
Older Posts