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Marketing/Advertising, Twitter, Web

Win Free Domain Registrations from NameCheap

Dec 02. 2008

Are you a Twitter user? (Follow me here) Do you like trivia? If so, follow @NameCheap and you can win a free domain registration! NameCheap, a web hosting and domain registration service, is holding a holiday Twitter Trivia Contest from December 1 – 25. Every hour, on the hour, they twit a holiday-themed trivia question and if you’re one of the first three to twit back with the correct answer, you win a free domain! As Mashable notes, not only is this a fun way to utilize Twitter, it is also a “genius” marketing plan: It gets tons of people to follow NameCheap on Twitter  It will generate brand exposure as people answer questions with Tweets containing @namecheap  It will acquire customers, as you’ll need to sign up for...

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Geek in Heels
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Art/Design, Logos/Branding, Marketing/Advertising

The New Faces of Pepsi and Best Buy

Oct 28. 2008

Two of the most recognizable logos in N. America have announced drastic facelifts. First up is Pepsi. The new Pepsi logo will be skewed in order to resemble a smile: Pepsi, Diet Pepsi, and Pepsi Max will have different variations of the smile. According to AdAge, "a 'smile' will characterise brand Pepsi, while a 'grin' is used for Diet Pepsi and a 'laugh' is used for Pepsi Max." Over the next three years, Pepsi plans on spending $1.2 billion to change everything about its brands - their looks, packaging, and merchandising. As if that wasn't enough, Mountain Dew will be rebranded Mtn Dew (perhaps to appeal to the younger, texting crowd?): My thoughts on Pepsi's rebranding: I don't like it. Last summer, Coca Cola underwent a redesign...

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Geek in Heels
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Career, Finance, Marketing/Advertising, NYC

The Best Salesman in the World

Sep 08. 2008

The last time I was in San Francisco, I ran into the world-famous Bushman as many other tourists do at Fisherman's Wharf. After getting the crap scared out of me, I had a little chat with him, and even asked, "Do you make enough money doing this?" "Hell yeah, I sent two kids through college doing this." (image source) Now I have no idea if this claim is true or fale, but his Wikipedia page indicates that he makes up to $60,000 a year - well above the U.S. average annual income. I was reminded of the Bushman as I read a blog post titled The Best Salesman in the World at Get Rich Slowly. Joe Ades, dubbed "the gentleman grafter," may possibly be the best salesman in the...

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Geek in Heels
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