Barack Obama's 2008 presidential campaign was one of the most prolific and viral in American history. And never before had a logo been so prominently and massively been used in a presidental election. Designed by Sender LLC in Chicago, the logo consists of an O with the center suggesting a sun rising over fields in the colors of the American flag: Sol Sender, the creative lead in the Obama '08 logo, was recently interviewed about the strategy and process behind the project. You can watch the videos here (and I wholly recommend watching the video for all logo/branding freaks like myself). What I, and LogoDesignLove, found interesting are the other logos that were up for consideration. My two favorites of the bunch that did...

Two of the most recognizable logos in N. America have announced drastic facelifts. First up is Pepsi. The new Pepsi logo will be skewed in order to resemble a smile: Pepsi, Diet Pepsi, and Pepsi Max will have different variations of the smile. According to AdAge, "a 'smile' will characterise brand Pepsi, while a 'grin' is used for Diet Pepsi and a 'laugh' is used for Pepsi Max." Over the next three years, Pepsi plans on spending $1.2 billion to change everything about its brands - their looks, packaging, and merchandising. As if that wasn't enough, Mountain Dew will be rebranded Mtn Dew (perhaps to appeal to the younger, texting crowd?): My thoughts on Pepsi's rebranding: I don't like it. Last summer, Coca Cola underwent a redesign...