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Got PMS? New Milk Ads May or May Not Be Offensive

The California Milk Processor Board along with ad agency Goodby, Silverstein & Partners have launched a new "Got Milk?" ad campaign touting the benefits of the white stuff in reducing the symptoms of PMS. The problem? Many women — as well as men! — are finding the ads humorless and offensive. Take a look: As someone who suffers from severe PMS (and pregnancy is like 10 straight months of PMS!), I'm not quite sure what to think about these ads. I can see the humor in them, but I can also understand how they can rub you the wrong way. What do you think of these ads? Are you rolling your eyes and assuming that the campaign team consists of all men? Or do you think...

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Everybody Reads the Same Story Differently

Barney: Hey, The Karate Kid's a great movie. It's the story of a hopeful, young karate enthusiast whose dreams and moxie take him all the way to the All Valley Karate Championship. Of course, sadly he loses in the final round to that nerd kid. But, he learns an important lesson about gracefully accepting defeat. Lily:  Wait, when you watch The Karate Kid you actually root for that mean blonde boy? Barney: No, I root for the scrawny loser from New Jersey who barely even knows karate. (Rolls eyes.) When I watch The Karate Kid I root for the karate kid, Johnny Lawrence from the Cobra Kai dojo. Get your head out of your ass, Lily. As the...

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“Guerilla Classrooms” Ad Campaign

In an effort to encourage parents to get involved in their children's learning, advertising agency Cramer-Krasselt has teamed up with COA Youth & Family Centers to set up interactive displays — dubbed "Guerilla Classrooms" — around the city of Milwaukee. AdAge explains: To promote parent-child interaction in fun ways, Cramer-Krasselt has set up large puzzles, word searches, mazes, books and rulers, sign-language translators, around-the-world basketball courts and a visual sound wave wall. Each display is designed to teach "real-world" applications of math, science, geography and reading. Take a look at some of the displays below. I love them! The ultimate aim of this campaign is to raise awareness of the positive impact parents' involvement can have on their child's education. I wouldn't be surprised if parents, as well...

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Tesco Homeplus Korean Virtual Store

I am loving this video about how a Korean grocery store chain successfully brought its store to customers during their commute. How is it different from having just an online store? Seeing the items in front of you, in life-size, full-color photos that are brightly and attractively displayed not only reminds us of items we may have forgotten, it also makes us consider products that we *might* want or need (ie, impulse shopping)...

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