Two of the most recognizable logos in N. America have announced drastic facelifts.
First up is Pepsi.
The new Pepsi logo will be skewed in order to resemble a smile:
Pepsi, Diet Pepsi, and Pepsi Max will have different variations of the smile. According to AdAge, "a 'smile' will characterise brand Pepsi, while a 'grin' is used for Diet Pepsi and a 'laugh' is used for Pepsi Max."
Over the next three years, Pepsi plans on spending $1.2 billion to change everything about its brands - their looks, packaging, and merchandising.
As if that wasn't enough, Mountain Dew will be rebranded Mtn Dew (perhaps to appeal to the younger, texting crowd?):
My thoughts on Pepsi's rebranding: I don't like it.
Last summer, Coca...
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