Two months from now the International Olympic Committee will announce the host city for the 2016 Summer Olympics. The four finalists - Chicago, Madrid, Rio, and Tokyo - have submitted their logo designs as visual representations of their candidacies. If you were to choose the host city solely based on its logo design, who would you pick? Visit idsgn for more details on each logo. My vote is on Rio - how about you? ...
Continue readingYou gotta feel bad for Pepsi. Their re-branding campaign, which - at $1.2 billion - is probably one of the most expensive in American history, has been met with unenthusiastic reviews and perplexed consumers. If you remember, this blogger has disapproved of it as well. I was forced to revisit my thoughts on the Pepsi vs Coke debate - at least from a branding perspective - when Designer Daily posted this handy, says-it-all chart: Is it not surprising that Coca-Cola holds a more persistent and stable image in Americans' minds? It is too bad, because I really do prefer the taste of Pepsi over Coke....
Continue readingRe-reading my post about SDCC '09, I couldn't help but marvel at the Google logo celebrating the famed event. I have always had a fascination with Google specialty logos - you can't help but admit that some of them are outright clever. From a designer's perspective, Dennis Hwang has to have one of the most coveted jobs in the world. With over a hundred million visitors a day, the lone image on Google.com is one of the most-viewed on the planet - what type of graphic artist wouldn't want that kind of exposure? (Random tangent: there is a one-third chance that I am related to Mr. Hwang, as the Korean surname Hwang, which makes up roughly 1.5% of the...
Continue readingFirst, a sprained wrist (it hurt to type) and now a bad cold (I think). I will be back when I'm feeling better. For now, I leave you with this right-up-my-alley article from the NYTimes: Super Bowl Logos Reflect N.F.L.'s Growth and Design Trends Tomorrow night I will be rooting for the Cardinals. Not only because Kurt Warner is a Christian, or the fact that my husband hates the Steelers with a passion...
Continue readingBarack Obama's 2008 presidential campaign was one of the most prolific and viral in American history. And never before had a logo been so prominently and massively been used in a presidental election. Designed by Sender LLC in Chicago, the logo consists of an O with the center suggesting a sun rising over fields in the colors of the American flag: Sol Sender, the creative lead in the Obama '08 logo, was recently interviewed about the strategy and process behind the project. You can watch the videos here (and I wholly recommend watching the video for all logo/branding freaks like myself). What I, and LogoDesignLove, found interesting are the other logos that were up for consideration. My two favorites of the...
Continue reading