Aug 21, 2008  •  In Funny, Marketing/Advertising, Video Games

Kudos to EA

I love it when companies go the extra 5,280 feet! When a fan made this YouTube video about a glitch in the Tiger Woods PGA Tour 08 video game, EA took notice, spun the story to work in their advantaged, and acknowledged the fan’s efforts in this new commercial:

Brilliant marketing! Great job, EA!

(via Micro Persuasion)

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