Last week I wrote a post titled The Importance of a Consistent Brand which focused on a popular Pepsi vs Coca-Cola chart that was being circulated on the web.

Brand New today cleared some misconceptions about the Coca-Cola logo, and stated that the popular chart  is, in fact, inaccurate.

Looking at the updated chart, there have been some changes in the Coca-Cola logo…but I personally think that Coca-Cola still presents a more persistent image over the years. Don’t you agree?